NorthStar Value Group

Insights for Advisors
and Business Owners

Practical education on business value, exit readiness, advisor growth, and the strategies that help owners build companies worth owning — and worth buying.

Guiding Advisors. Empowering Owners. Creating Legacies.

What Buyers Actually Look For When They Buy a Business (And What Kills the Deal)

What Buyers Actually Look For When They Buy a Business (And What Kills the Deal)

What Buyers Actually Look For When They Buy a Business (And What Kills the Deal)Ray Croff
Published on: 08/09/2026

Most business owners assume buyers care most about revenue. They're wrong. Here's what buyers are actually evaluating — and the deal-killers that most owners never see coming.

buyer psychologybusiness valuationdue diligenceexit planningvalue drivers
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Why 74% of Businesses That Go to Market Never Sell — And What to Do About It

Why 74% of Businesses That Go to Market Never Sell — And What to Do About It

Why 74% of Businesses That Go to Market Never Sell — And What to Do About ItRay Croff
Published on: 06/09/2026

74% of businesses that go to market never successfully sell. Here's the honest truth about why — and what business owners can do right now to make sure they're not part of that statistic.

exit planningbusiness valuationexit readinessbusiness saleowner exit
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